You must have attended a previous PCI Marketing & Sales School 1.0 in order to attend the 2.0 School.
Topics will include:
- Who You Are as a Company
- Advanced Applications of DISC
- The Art of Making the Sale
- Marketing Forecast and Metrics
- Environmental Product Declarations (EPDs)
- Digital Assets and Marketing Analytics
- Creating a Marketing Plan and Campaign
- Effective Communication and Listening
- Statement of Qualification
- Project Conversions
Speakers:
- Corey Greika, Coreslab Structures (INDIANAPOLIS) Inc., Vice President
- Thomas Ketron, PCI, Director of Sustainability
- Becky King, PCI, Vice President of Marketing and Education
- Elaine Lien, The Leaders GPS
- Jason Lien, EnCon United, Executive Vice President
- Brian Miller, Chryso GCP, Director of Key Accounts, North America
- Steve Schwartz, Gage Brothers, Vice President, Sales & Marketing
Dates: November 6-7, 2025
Time: Both days will start at 8:00 a.m. and end by 5:30 p.m. Central Time. Thursday evening will include a dinner. We request that you be present the full duration of this event. Both days will end by 5:30 p.m., with final group presentations held Thursday afternoon. Please ensure you are present for group presentations; if a member from a group is absent, points will be docked from the final score.
Location: Westin O'Hare Hotel, 6100 N River Rd, Rosemont, IL 60018
Pricing:
Please make sure you select the correct pricing group. You must select a program in order to be registered for the event. You must have attended PCI Marketing & Sales School 1.0 in order to attend the 2.0 School.
Cancelations and refunds: A $75 cancellation fee will be assessed to those attendees who cancel their registrations up to seven days prior to the start of the school. Cancellations made thereafter are non-refundable due to hotel commitment. Personnel substitutions are welcomed.
Hotel:
PCI has secured a special group rate.
You can book your hotel through our reservation with the Westin O’Hare Hotel. If you have questions or need help with the link, please email marketing@pci.org. To book via phone, please call Reservations Toll Free Number 1 888 236 2427 and mention “PCI Marketing and Sales School”. PCI Group rate is available for booking until October 8, 2025.
Rates: $209.00 + applicable state and local taxes
Check in: 3:00 pm Check out: Noon
Parking: Hotel offers $26. discounted self-parking per night for PCI attendees.
Airport Information: O’Hare International Airport – 2 miles. Complimentary Airport Shuttle Round Trip daily from 5:00am – 1:40am. The shuttle departs every 20 minutes at the top of each hour.
Agreements, Policies, and Consent. Registration constitutes your agreement to abide by the PCI Antitrust Policy, PCI Code of Conduct, and PCI Conflict of Interest Policy. Any breach of these agreements may be cause for event management to remove the individual from the event. Registration and attendance at, or participation in, PCI events, meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendee's image or voice in photographs or videos of such events and activities by PCI, PCI regional affiliates, and other third parties. Your registration may include technology that monitors your activities throughout the meeting, such as session attendance. It is your responsibility to read and understand these agreements and policies.
Questions? Please reach out to marketing@pci.org with any questions or concerns.
Registering: You must sign in to your PCI account and submit your order to receive the order confirmation. Payment for this event is required at registration. If your total reads as $0.00 and you have checked out, your registration is incomplete and a PCI staff member will reach out to you about your registration.
Disclaimer: By submitting your event registration, you submit your information to the event staff, who will use it to communicate with you regarding this event. PCI staff will be monitoring registration and if a discrepancy is found, a PCI staff member will reach out to that registrant.